2016 Road to Financial Wellness Results

Update: Phroogal’s Road to Financial Wellness won its second Plutus Award for Best Personal Finance Collaboration Project at the 7th Annual Plutus Awards held at FinCon in San Diego.

We are grateful to the over 65 personal finance bloggers and podcasters who made this possible, and the generous support of our sponsors across the country. We share the award with you all.

the road phroogal plutus winners

After 107 days on the road, the Phroogal team completed an epic journey that continued on the mission to break the social taboo and empower a generation through financial knowledge. We began our road trip with an event in my hometown of Elizabeth, NJ that was attended by over 210 people and our final event in San Diego attended by 264 people.

I’ve often stated that if we can get a dozen people to a financial education event we’re on the right track. If we can dozens of people (in this case hundreds) into a financial wellness event, we are definitely doing something impactful.

the road to financial wellness events 2016

Results of The Road to Financial Wellness 2016

  • Events: 54
  • Financial Education Hours: 216
  • Attendees: 6,845
  • Pit Stops: 50
  • Miles Traveled: 18,656
  • States Visited: 46
  • Bloggers/Podcasters Participated: 65
  • Companies and Non-Profit Participated: 26
  • Credit Unions and Affiliates: 31

Notable Mentions: FinCon, USAA, Credit Sesame, Rutgers University, Experian and Centsai.

Social Reach

  • Facebook Live Views: 200,000+
  • Twitter Impressions: 32,923,818

We learned a great deal from this year’s attendees who began asking us how they can choose the best products and services or where to find them. There was a growing understanding that life goals are as important as financial goals. In fact, some attendees stated the idea that life is just about numbers (income, debt, credit score and retirement account) have gotten many stressed.

Again, here’s the route we took:


Our focus on the quality of one’s life and how these numbers impact their ability to achieve their life goals was well received. My book, You Only Live Once, was an epic success and well received by attendees.

The big lesson learned: There is so much information that is readily available online. A big concern for millennials is finding trustworthy information and better financial products and services.

To view our photo gallery, please check: www.facebook.com/theroadtofinancialwellness

And yes, we’re planning on doing this again, so stay tuned.

Thank you to our sponsors!

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